Prada

Prada began in Milan in 1913 selling leather goods and trunks, and became what it is now on the back of a nylon backpack — a house that makes restraint look deliberate rather than plain.

Prada cuts close. If you are between sizes in tailoring or knitwear, the larger one is usually right, and the full composition on each page is the quickest way to tell a season from a season.